Yes, you can certainly use AI in your trade promotions. In fact, incorporating AI into your trade promotions can offer numerous benefits, including increased efficiency, personalised customer experiences and data-driven insights. Here’s our Top 10 tips as to how you can leverage AI in your trade promotions effectively: Personalisation: AI can analyse customer data to […]
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Artificial Intelligence has become a game-changer in various industries, offering innovative solutions that enhance productivity and customer engagement. One such AI marvel is ChatGPT, a versatile language model that can provide assistance, generate content and facilitate communication. It can even design you a logo! However, businesses often wonder whether it’s legal to harness the
Unlocking the Potential of ChatGPT: Is It Legal for Business Use? Read More »
The Therapeutic Goods Administration (TGA) in Australia plays a critical role in regulating therapeutic goods to ensure their safety and efficacy. If your Company receives a letter from the TGA, it’s essential to handle it promptly and appropriately. Such letters may relate to compliance issues, inquiries or regulatory matters. Here’s our Top 10 tips of
Received a Letter from the TGA? Here’s What You Should Do Read More »
For companies operating in the healthcare, pharmaceutical and medical device industries in Australia, the Therapeutic Goods Administration (TGA) plays a pivotal role in ensuring product safety and efficacy. Brining products to market involves adhering to rigorous regulations and standards to ensure public health and safety. In this article, we’ll delve into what companies need to
In an era where technology is advancing at an unprecedented pace, businesses are presented with remarkable opportunities and complex challenges. Among these advancements, Artificial Intelligence (AI) stands out as a game-changer that can revolutionise the way companies operate, interact with customers and make decisions. However, with great power comes great responsibility, and that’s where an
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Artificial Intelligence (or ‘AI’ for those in the know) has become a transformative force across industries, revolutionising the way we work, communicate, and innovate. However, amid the AI revolution, it’s crucial to understand the legal issues that arise when generating AI. From data privacy to intellectual property, these considerations are central to responsible AI development
Navigating the Legal Landscape of AI Generation: What You Need to Know Read More »
Trade promotions have long been an integral part of marketing and sales strategies for businesses across industries. They offer a compelling way to boost brand visibility, increase sales, and foster customer loyalty. Whether it’s a chance to win a dream vacation, snag a hot rod or simply enjoy a special discount, Australians are no strangers
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Comparative advertising is a popular marketing strategy used to secure a greater market share by highlighting the superiority of a product or service in comparison to its rivals. Companies frequently use this approach to directly challenge their competitors by contrasting elements such as size, quality, price, efficacy or range. For example, where one trader says
Comparative Advertising: When Products Duel! Read More »
Introduction Starting a business with a partner can be an exciting and promising venture. However, as with any partnership, conflicts can arise, leading to strained relationships and potential fallout. Disagreements, differences in vision, or financial disputes are some of the common reasons for rifts between business partners. If this occurs, it’s essential to handle it
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Introduction Investing in a business is like embarking on a thrilling treasure hunt. You’re on the lookout for that elusive unicorn, the magical enterprise that promises both profits and will hold your interest. However, it’s essential to approach such decisions with careful consideration and due diligence to mitigate risks and maximise potential returns. Whether you
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